Advertising Workbook- TASK 6:

The Regulators

1. The ASA (Advertising Standards Authority) regulate TV advertising in the UK.

2. If someone wants to make a complaint about about a TV advert, you could go onto the 'ASA' website and follow the steps on what to do as shown below.

3. 


4. In this video, we see celebrities swearing and talking about famine. They state the facts about how many children have died in Africa due to the amount of drought that they had. Someone swears again because they are shocked at how many people have died because of the drought. After that they talk about how this can be stopped, and how the audience watching this advert can help to stop this and then they all repeat the word 'famine' a few times. Someone swears again, then we see some text on the screen saying 'we're not asking for your money.', 'we're asking for your voice'. Then we see an image saying 'ONE' and 'ONE.ORG' underneath the image.
5.
This advert was banned because of the amount of swearing that takes place during this advert.


6.
I think the regulators were right to ban this advert because there is a lot of swearing going on even though when they swear it has a beep on it.
Getting celebrities to swear and show their anger about what has happened in Africa is good  because it shows that they're not happy about what has happened.
However, up until 0.14 in the video, if people are watching this advert and children are around, they may want to just change the station as they don't understand why celebrities are swearing in this advert.
They could of made this advert in a different way where they won't have to swear to express how they feel about that situation.