Advertising Workbook- TASK 2:

Type Of Persuasive Technique	Link To An Advert Which Uses This Technique
The Anecdote: Personal experience or story which is sold to us as proof.	[GALAXY S III] Official TV Commercial - 30-second version http://www.youtube.com/watch?v=qGfV6uh3kTs
Adjectives: Crisp, fresh, healthy, nutritious ect…	Sainsburys Advert - ITV2 http://www.youtube.com/watch?v=I4fiv1Q7dWI&feature=endscreen
Repetition: Key points, positives about the product, themes ect…	Herbal Essences TV Commercial -- Smooth and Soft http://www.youtube.com/watch?v=IQUnpiDUlVk
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	L'Oréal Paris Youth Code TV ad http://www.youtube.com/watch?v=uqgs1T6GUjs
Fact: A Statement that is true and can be proven.	What is iPad? - New Apple TV Commercial + FAQ http://www.youtube.com/watch?v=D2BvVcSkNkA