Advertising Workbook- TASK 4: Analysis Of Three Adverts

Advert 1

- Product Name: Levi Roots Reggae Reggae Sauce new TV ad
- Persuasive Technique: The persuasive technique used is having positive happy music
being played. The slightly persuasive lyrics makes the audience want to go and buy the sauce because he's saying that it tastes nice, the sauce can be used on any type of food
and that it's finger licking.
This advert has also been done due to Levi Roots having a successful career.
- Product Unique Selling Point: The unique selling point used is the animation that is shown in this advert. It grabs children's attention and it looks interesting.
- Link: http://www.youtube.com/watch?v=VZZHgwyqsnE


Advert 2

- Product Name: Asda Price Guarantee TV advert
- Persuasive Techniques: The persuasive technique used is when the voiceover talks about millions of people using the Asda Price Guarantee. They also say that no other supermarket uses a guarantee like that and that you could be 10% better off. Positive music is also used in the background.
- Product Unique Selling Point: The unique selling point is when they keep talking about the positive points about shopping at Asda.
- Link: http://www.youtube.com/watch?v=LLRUqH4CLq8

Advert 3

- Product Name: Iceland Christmas Ad 2011
- Persuasive Techniques: The person, singing in the advert, doesn't really talk about shopping at Iceland. However, we see captions at the bottom of the screen where it shows good prices for buying food for Christmas and this will make people go and buy the food at Iceland.
- Product Unique Selling Point: The unique selling point is that they used a Celebrity as the main person in the advert and by doing this, people who are fans of this celebrity would watch this advert.
- Link: http://www.youtube.com/watch?v=vYdzIg4ok_w