Viral Marketing Video Analysis 1

Official iPhone 5 Trailer

The URL of where this video can be found is: http://www.youtube.com/watch?v=u5X5cV-4LRo

I had to analyse a viral marketing video from YouTube.

This video is about advertising the new iPhone 5. In this video a few people from the Apple iPhone company show how the new iPhone looks.
They talk about the all the advantages of having this phone. This includes; the size of the phone, the speed when you want to download something on the phone, the chip which is stored inside this new phone, the new part they made which allows you to use the lead connector both ways and the quality of the camera.
They also compare the iPhone 5 to the iPhone 4 and they explain why this phone is different and better than the iPhone 4.
This video also shows some other people using the phone.

The target audience for this video could be for males and females who would want to use the phone for their work business. The target audience could also be for people ages 18 to 45. This is because at these ages, people are more likely to use their phones to communicate with others and because the phone looks advanced, people would be more likely to understand how to use this phone at these ages.

The digital platform that the video appears on is the YouTube, on The Internet. YouTube is a good place to put this type of video on, because many people use the internet as it is quick and easy to use. Also, the internet is the best and fastest way to pass the video to others.

The purpose of this video is to inform people about this new phone, so that they can go and buy it and so that they can tell others about how good this new phone is.

This is an image of the iPhone logo. This logo is used to make people remember where this image is used. Once people see this logo, they will know what the company is.

The quality of this video is quite clear but it could be sharper. In this video, you're not able to see any small pixels or bad filming. The sound in this video is clear. You’re able to hear everything that they say.

It has quite a few transitions which show the next part of the video. Having transitions in videos makes it look more interesting to watch, it also splits the video into a few parts, which makes it easier for the person watching it to not lose focus on what is happening next in the video. The video has been edited so that you don't have to see every single part of the video. It allows you to see certain parts which are most important.