Cadbury Gorilla Advert - In The Air Tonight
I analysed another viral marketing video from YouTube.
The URL of where the video can be found is: http://www.youtube.com/watch?v=Dhg_rjpvtME&feature=related
In this video a guy in a Gorilla suit waits for the drum part in the song to come and then plays the drums with passion.
The target audience is for children, men and women who love eating chocolate. The target audience could also be for people who like playing the drums and for people who are fans of Phil Collins' music.
The digital platform that this video appears on is The Internet (YouTube). This video was also shown as an advert on the T.V.
The purpose of this video is to advertise Cadbury's chocolate. It is also to entertain people.
By making a video like this which is funny, people will watch the video and pass it on to others, and then people will buy the chocolate.
The image quality of this video wasn't very sharp at the beginning of the video, but it gradually got better. The sound quality is clear as you can hear everything nice and clearly. The music was added in the background of this video.
This video has been edited quite well and you see a variety of camera shots such as; An Extreme Close-Up, Close-Up, Medium Close-Up and a Wide Shot.
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