TASK 6: Understand How To Evaluate Audience Response

For this assignment, I had to create a channel ident for City Of Westminster College.
Firstly we got into groups and we had to come up with an idea of what our channel ident could be about. We produced mind maps showing all our different ideas and what kind of animation techniques we could used. We decided to use 'cut out' animation for our channel ident as we liked this type of animation technique.

The story that we chose was someone doing a puzzle and trying to figure out what the right letters could be. As they are doing the puzzle, if they got the words wrong, a sign would come up saying that the words are wrong and scissors would cut the words up so that they could try and figure out what the correct words were. Once they got the words right, a sign would come up saying that the words are correct and then the words 'City Of Westminster' would appear on the screen as the right letters.

We then realised that this channel ident wasn't very clear, so we decided to change it up a bit. Our new channel ident was of someone being timed trying to get the right words. The time is ticking away so the person needs to make sure that all of the words are shown. Once all of the words are shown, they are put together and then the logo 'City Of Westminster' pops up on the screen.


Strengths Of Our Channel Ident
As we had to change our channel ident, we quickly came up with another plan on what we wanted our new channel ident to look like. We also used team work when doing our channel ident and we were creative with our story.

Weakness' Of Our Channel Ident
We wasn't sure what kind of soundtrack to use for our channel ident, but as began to think of what would be suitable for this type of story, we found a suitable sound track to use.

Overall, I'm glad that we changed our channel ident, as I could see why our first channel ident was a bit confusing. This has made me realise that when I do another type of animation, I should make sure that the story is understandable so that I won't have to change the idea again.